Howard was a salesman - and a good salesman at that. After only three years of working at Hammarplast, he had risen to be their manager of U.S. Operations. Howard had a good job, a loving wife, and a great life in New York City.
But one aroma changed it all.
Howard noticed that a small company on the west coast was buying a relatively large quantity of Hammarplast's Swedish drip coffeemakers. His curiosity eventually got the best of him, and in 1981, Howard traveled to Seattle to find this company - a small coffee bean retailer called Starbucks.
After meeting the owners, exploring the company, and tasting their product, Howard fell in love with Starbucks. He begged their owners to allow him to come on-board.
They respectfully declined.
Howard flew back to New York City and his job at Hammarplast - but Starbucks never really left his mind. Over the course of the next year, Howard spoke on occasion with the owners of Starbucks, making it clear of his interest in the firm. In 1982, they offered him a spot.
Howard and his wife left everything in NYC behind. Grabbing a hold of Howard's hunch, they relocated their family to Seattle. For the next several years, Howard worked just about every position at Starbucks that he could - behind the counter, in the roasting plant, in management, and on the floor. Some nights, his life and job back in New York City called to him. He had given up so much. Was following his instincts the wrong decision? Had he messed up? It seemed as if he'd never know.
Then, in the late 80's the owners of Starbucks decided to sell. And there, eager to buy, was a man that understood through experience every facet of the Starbucks operation - Howard. In 1987, Howard Schultz bought Starbucks for $3.8 million.
As CEO, he turned it in to what it is today.